Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis by Alexander Chernev

Author:Alexander Chernev [Chernev, Alexander]
Language: eng
Format: epub
Publisher: Cerebellum Press
Published: 2018-03-20T23:00:00+00:00

Interviewer:

Assume that a regular light bulb is priced at around $2 for a pack of four and lasts 1,200 hours.

You:

Okay. Assuming that an average light bulb is used between three and four hours per day, 1,200 hours will translate into roughly one year of usage. So, GE could market the new light bulb as lasting ten years. The question then is how much extra a customer would be willing to pay for a light bulb that lasts ten years if a regular light bulb lasts one year and costs fifty cents. By the way, can I assume that $2 is the retail price?

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